3 Sports Branding Tips from the King of Comics

August 28, 2017 is Jack “King” Kirby’s 100th birthday. You may not know his name, but trust me, you know his work. Jack Kirby is inarguably one of the greatest creative forces of the 20th century. Together with Stan Lee, he…
150 Years of Atlanta Baseball

150 Years of Atlanta Baseball

Atlanta in 1866 was a city struggling to recover from the devastation of the Civil War. Sherman’s siege had laid waste to the city, demolished the all-important railroads, and crippled its ability to function. Smallpox had broken out among the…

Catching Up with Agnes Scott College

January 2014 saw Atlanta’s venerable all-women’s school Agnes Scott College introduce a brand new Hartwell Studio Works-designed athletics identity to their campus community. The bold new marks replaced a “soft ’n’ cuddly” logo that many felt failed to properly represent…

Meet Your North Pole Reindeer

So, how exactly do you follow up your biggest surprise hit of the previous holiday season? I’ll be the first one to admit that Rudolph the Red-Nosed Shortstop’s viral popularity last year took me and Jay Rogers completely by surprise.…