GEORGIA PERIMETER COLLEGE
LOGO + MASCOT DESIGN
Georgia Perimeter College is a multi-campus higher education institution serving students across the metro Atlanta area. The school entered into a new era with the undertaking of a rebranding effort to reflect their new position as an education destination of choice. A new athletics identity that reflected the new positioning objectives was seen as key to the overall rebranding strategy.
Hartwell Studio Works took a leadership role in guiding a team of marketing, design, and athletic department staff through an extensive creative exploration process. Guided by research and the strategic institutional rebranding goals, multiple concepts were considered and refined in the effort to craft the one mark that best represented the school’s new positioning.
Across the entire multi-campus system, the new athletics identity serves as a point of unity for the diverse student, faculty, and staff community. A symbol of institutional spirit for the growing school, the athletics identity has created a bond among constituents representing their aspirations for the future.
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