HOLY SPIRIT PREPARATORY SCHOOL
Atlanta’s independent school market is a crowded and active environment. Holy Spirit Preparatory School recognized the potential in using athletics to enhance their brand visibility and tell their story with a new voice.
Working closely with Holy Spirit Prep leadership, Hartwell Studio Works centered the project’s creative process around properly representing the school’s core Catholic values and mission. This focused discovery process strengthened confidence in the project’s strategic messaging, allowing for bold decisions in creative direction.
The new athletics identity introduces a distinctive and dynamic voice to the independent school marketplace. Enthusiastically received on campus, the new marks embody the unique institutional values of the Holy Spirit Prep experience.
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