THE WALKER SCHOOL
Atlanta’s private secondary school market is crowded and fiercely competitive. The Walker School wanted to leverage its athletics program to create more recognition and differentiation, helping to drive enrollment and campus engagement.
With market differentiation being a primary strategic need, an in-depth visual audit of the competition was key to the creative process. Running through a variety of concept options, decision making was guided by what best represented the unique voice and vision of the Walker brand.
The new Wolverines identity reintroduces the Walker brand to the Atlanta market with a fresh and dynamic voice. Enthusiastically embraced by students, parents, and staff, the new Wolverines are poised for growth and excitement in the coming years.
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