Hartwell Studio Works

Hartwell Studio Works creates athletics identities for selective schools that want big results.

Sports branding that moves your bottom line.

Featured Projects

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THE WALKER SCHOOL

Raising the profile in a crowded market.

Go to The Walker School
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FRANCISCAN UNIVERSITY 

Elevating institutional values through athletics.

Go To Franciscan University
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GEORGIA STATE UNIVERSITY

Kicking off a new era in school history.

Go to Georgia State
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AGNES SCOTT COLLEGE

Redefining determination.

Go to Agnes Scott
 
 
“In a sea of schools with ‘W’ names and an enigmatic mascot, John Hartwell led us through a creative development process that was both impressive and incredibly valuable. He listened to our concerns and aspirations, guided us through critical questions and decisions, and ultimately created an athletic brand that is a game-changer for our campus and community.”
— Jen Brock, Director of Communications & Marketing, The Walker School
 
 
The Hartwell Studio Works Sports Branding Podcast
Episode #9: Brand & Licensing with Dale Arens
Episode #9: Brand & Licensing with Dale Arens

Univ. of Iowa Asst. AD for Trademarks and Licensing Dale Arens joins the show to discuss how licensing can be a powerful tool for a sports property to drive revenue.

Episode #8: Building a New Sports Brand with Kevin Donovan
Episode #8: Building a New Sports Brand with Kevin Donovan

Kevin Donovan, founder and president of the Tour of America, discusses the process of building a new sports brand from the ground up.

Episode #7: Brand and Sponsorship with Dan Butterly
Episode #7: Brand and Sponsorship with Dan Butterly

Mountain West Conference Sr. Assoc. Commissioner Dan Butterly joins the show to talk brand and sponsorship from the sports property point of view.

Episode #6: The Olympic Brand with Terrence Burns
Episode #6: The Olympic Brand with Terrence Burns

With the 2018 Winter Olympic Games underway, Olympic consultant Terrence Burns stops by the podcast to give some insight into the biggest sports property brand in the world.

Episode #5: Brand & Sponsorship with J.W. Cannon
Episode #5: Brand & Sponsorship with J.W. Cannon

Sport marketing expert J.W. Cannon joins the podcast to talk about the role of sports branding in successful sponsor partnerships.

Episode #4: Differentiation and the 1975 Tequila Sunrise Houston Astros
Episode #4: Differentiation and the 1975 Tequila Sunrise Houston Astros

With the Astros' first ever World Series title in hand, John takes a look at the sports branding principles behind their famous tequila sunrise rainbow uniforms.

Episode #3: Create Your Brand Story, Part 2
Episode #3: Create Your Brand Story, Part 2

We get into the nuts and bolts of gathering information for your brand story and break down how to use it.

Episode #2: Create Your Brand Story, Part 1
Episode #2: Create Your Brand Story, Part 1

This is part one of a two-part "Create your brand story" episode, in which we'll take a look at how to develop a brand story worth telling.

Episode #1: What Is A Brand?
Episode #1: What Is A Brand?

The inaugural episode of the podcast starts with the branding basics: defining what we mean by "logo" and "brand."