Sports branding that moves your bottom line.
“In a sea of schools with ‘W’ names and an enigmatic mascot, John Hartwell led us through a creative development process that was both impressive and incredibly valuable. He listened to our concerns and aspirations, guided us through critical questions and decisions, and ultimately created an athletic brand that is a game-changer for our campus and community.”
Jen Johns, the former VP for marketing and communications for the Atlanta Super Bowl Host Committee, talks about what she learned working with one of the biggest sports brands in the world.
Agnes Scott College athletics director Allison Kern joins the show to talk about her athletics brand-building efforts and the role that brand has played in the growth of Scotties athletics.
Lynn University AD Devin Crosby joins the show to talk about the role of culture in building a successful athletics brand.
National Sports Forum president Ron Seaver shares the latest information on sports sponsorship trends and the role of your brand in this always-changing environment.
John flies solo for this episode to talk about the "Concept Gap" some college athletics programs struggle to close in their athletics identities.
Atlanta Braves creative director Insung Kim joins the show to talk about how understanding a sports brand's target audience can help attract and win more fans.
Jim Abbott, athletics director for Oklahoma City University, talks about the role of athletics at small colleges and how a strong athletics brand can be an effective tool for building a strong school.
Univ. of Iowa Asst. AD for Trademarks and Licensing Dale Arens joins the show to discuss how licensing can be a powerful tool for a sports property to drive revenue.
Kevin Donovan, founder and president of the Tour of America, discusses the process of building a new sports brand from the ground up.
Mountain West Conference Sr. Assoc. Commissioner Dan Butterly joins the show to talk brand and sponsorship from the sports property point of view.
