Sports branding that moves your bottom line.
“In a sea of schools with ‘W’ names and an enigmatic mascot, John Hartwell led us through a creative development process that was both impressive and incredibly valuable. He listened to our concerns and aspirations, guided us through critical questions and decisions, and ultimately created an athletic brand that is a game-changer for our campus and community.”
John flies solo for this episode to talk about the "Concept Gap" some college athletics programs struggle to close in their athletics identities.
Atlanta Braves creative director Insung Kim joins the show to talk about how understanding a sports brand's target audience can help attract and win more fans.
Jim Abbott, athletics director for Oklahoma City University, talks about the role of athletics at small colleges and how a strong athletics brand can be an effective tool for building a strong school.
Univ. of Iowa Asst. AD for Trademarks and Licensing Dale Arens joins the show to discuss how licensing can be a powerful tool for a sports property to drive revenue.
Kevin Donovan, founder and president of the Tour of America, discusses the process of building a new sports brand from the ground up.
Mountain West Conference Sr. Assoc. Commissioner Dan Butterly joins the show to talk brand and sponsorship from the sports property point of view.
With the 2018 Winter Olympic Games underway, Olympic consultant Terrence Burns stops by the podcast to give some insight into the biggest sports property brand in the world.
Sport marketing expert J.W. Cannon joins the podcast to talk about the role of sports branding in successful sponsor partnerships.
With the Astros' first ever World Series title in hand, John takes a look at the sports branding principles behind their famous tequila sunrise rainbow uniforms.
We get into the nuts and bolts of gathering information for your brand story and break down how to use it.
