Hartwell Studio Works
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Agnes Scott College

Redefining determination.

Background

With an athletics program on the rise, Agnes Scott College was ready to leverage their on-field success to drive increased enrollment and sports participation at this historic all-women’s institution.

Process

What does it mean to be a “Scottie?” Hartwell Studio Works led a discovery process to help understand athletics’ role within a unique campus culture that forms the “Agnes Scott woman.” Insights taken from in-depth interviews and research guided a creative process that favored bold solutions for a bold student body.

Result

The new Scotties athletics identity represents the strength and tenacity of the Agnes Scott woman, creating a stronger sense of campus community and announcing with a new voice the school’s institutional values to prospective scholar-athletes.

 

 
 
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Joeleen Akin

Director of Athletics
Agnes Scott College

John did a great job from start to finish developing new logos for our athletic department. He elicited feedback from various stakeholders on campus, was mindful of all of our recommendations, and was completely focused on getting the project done under a tight timetable. We were impressed by his ability to take our words and ideas and craft them into marks that represent the values of our department. The new identity has been enthusiastically received on campus and has already had an impact on recruiting new students to Agnes Scott.

 
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