Hartwell Studio Works

Georgia State University

Announcing a new era in the history of a major urban campus.


2010 saw Georgia State University (GSU) take to the gridiron for the first time in their 100 year old school history, necessitating the creation of an athletics identity appropriate to the program’s aspirations. Hartwell Studio Works worked with both the Athletics and University Relations departments to give long-time mascot Pounce a dramatic makeover. The new Pounce was enthusiastically received by students, alumni, and supporters of GSU, creating a new and unique voice in a crowded collegiate athletics market.

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Ellen Powell

Director, Branding & Creative Services
Georgia State University

John Hartwell is a very talented, experienced designer who knows college athletics. He was extremely easy to work with, took our many changes in stride and was able to capture the essence of what we wanted in a mascot. We are very happy with the final product and have had very positive feedback from all parts of the Georgia State community on our new panther.