Hartwell Studio Works

Holy Spirit Preparatory School

Clearly defining a message and values.


Atlanta’s independent school market is a crowded and active environment. Holy Spirit Preparatory School recognized the potential in using athletics to enhance their brand visibility and tell their story with a new voice.


Working closely with Holy Spirit Prep leadership, Hartwell Studio Works centered the project’s creative process around properly representing the school’s core Catholic values and mission. This focused discovery process strengthened confidence in the project’s strategic messaging, allowing for bold decisions in creative direction.


The new athletics identity introduces a distinctive and dynamic voice to the independent school marketplace. Enthusiastically received on campus, the new marks embody the unique institutional values of the Holy Spirit Prep experience.

HSP Primary_C.png
HSP School Wordmark_C.png


Kyle Pietrantonio

Head of School
Holy Spirit Preparatory School

Holy Spirit Preparatory School sought to leverage its athletics program as a communications asset to create distinction in a highly competitive independent school market. Engaging in a process that focused on confirming the institutional values and mission of the school in an athletics context, John Hartwell proved to be professional and thorough, demonstrating a strong grasp of the importance of the strategic goals of the project. Our new athletics identity represents the best that Holy Spirit Prep has to offer, creating an exciting and dynamic new presence in the Atlanta market.