Hartwell Studio Works

Holy Spirit Preparatory School

Clearly defining a message and values.


With an athletics program on the rise, Agnes Scott College was ready to leverage their on-field success to drive increased enrollment and sports participation at this historic all-women’s institution.


What does it mean to be a “Scottie?” Hartwell Studio Works led a discovery process to help understand athletics’ role within a unique campus culture that forms the “Agnes Scott woman.” Insights taken from in-depth interviews and research guided a creative process that favored bold solutions for a bold student body.


The new Scotties athletics identity represents the strength and tenacity of the Agnes Scott woman, creating a stronger sense of campus community and announcing with a new voice the school’s institutional values to prospective scholar-athletes.


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Kyle Pietrantonio

Head of School
Holy Spirit Preparatory School

Holy Spirit Preparatory School sought to leverage its athletics program as a communications asset to create distinction in a highly competitive independent school market. Engaging in a process that focused on confirming the institutional values and mission of the school in an athletics context, John Hartwell proved to be professional and thorough, demonstrating a strong grasp of the importance of the strategic goals of the project. Our new athletics identity represents the best that Holy Spirit Prep has to offer, creating an exciting and dynamic new presence in the Atlanta market.