Hartwell Studio Works

The Tour of America

A new race for a new era.


History has been made with the launch of the Tour of America, a multi-stage elite women’s cycling race envisioned to become the women’s counterpart to the Tour de France.

Working closely with key stakeholders and supporters, Hartwell Studio Works engaged in a creative process to develop a mark representing the inspiring optimism and empowerment of this uniquely American race. The new Tour of America logo gives a boldly confident voice to a new era in women’s sports.